scents that sell homes

Top Scents That Sell Your Home

Are you thinking about selling your home? A field test by put popular scents to the test with prospective home buyers to test which scents made the most impact on the perceived value of a home.

44 Participants were divided into scent groups and asked to estimate the value of a home with a price guide of $700,000-$850,000.

Scents used:

  1. Brownies
  2. Citrus
  3. Coffee
  4. Baked Bread
  5. Smelly Socks
  6. Roast Chicken

The Results:

Surprisingly, citrus was the scent most likely to persuade home buyers to pay up. A subtle whiff of citrus could add tens of thousands of dollars to the price a buyer was prepared to pay! A home with citrus scents was estimated to be worth $850,250. But when tested with a lingering air of smelly socks, the same homes value plummeted down to only $743,750!

The smell of brownies was the next most popular scent, inducing an estimate of $821,250. Bread, being the second runner up, brought in an estimate of $808,750.

Average Property Estimates:

Citrus: $850,250

Brownies: $821,250

Baked Bread: $808,750

Coffee: $785,000

Roast Chicken: $749,500

Smelly Socks: $743,750


So when you’re selling your home give it a try. You never know, you might sell your home for a lot more than you expected!



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